Creativity + Innovation

Post a Minor

We hear every day about the importance of creativity and innovation (C+I) in our lives, careers, and societies. The C+I minor helps students gain a deeper understanding of their creative and innovative selves and to gain greater confidence in these areas. The minor also equips students with tools that enable them to develop further the work and projects they undertake in their majors. Beyond this, C+I are highly relevant to all students in their future careers.

Requirements for the Minor

Required Courses Credits

CCST-SHU 132/ PCIX-SHU 101 Creativity Considered

 4
IMBX-SHU 108/ PCIX-SHU 102 Experience Studio 2

Choose one design thinking course:

IMBX-SHU 101/PCIX-SHU 103 Life Design

IMBX-SHU 241/PCIX-SHU 104 Creative Learning Design

IMBX-SHU 211/PCIX-SHU 201 Design Thinking

 4
Two Elective Courses  
Elective course 1: An elective course (see C+I elective course list below) or a second design thinking course 4
Elective course 2: An elective course (see C+I elective course list below) or a third design thinking course 4
Total Credits 18

Creativity + Innovation Elective Courses:

IMBX-SHU 104/PCIX-SHU 202 Communicating for Influence

IMBX-SHU 102/PCIX-SHU 203 Global Experience Design

IMBX-SHU 210/PCIX-SHU 210 The Strategist

IMBX-SHU 222 Reinventing the Brand

IMBX-SHU 232/PCIX-SHU 301 Entrepreneurship Experienced

SOCS-SHU 207 Urban and Architectural Design in China

SOCS-SHU 318 Ethnographic Methods

BUSF-SHU 225 Negotiation and Consensus Building

MKTG-SHU 110 Practicum on Innovation and Branding

Note: Courses with two different course codes/prefixes will be changing code/prefix to PCIX-SHU XXX in future semesters. Students who take these courses will be eligible to count them toward the C+I minor requirement, regardless of code/prefix. Due to the similarity of the curriculum, IMB major students are not eligible to pursue the C+I minor.

Faculty Mentor

Adam M. Brandenburger
Adam M. Brandenburger
C+I FAQs:
1. What are the learning outcomes for the Creativity + Innovation minor?

A: On completion of the minor, students will be able to:

  • Call on a library of frameworks and case studies to help them produce creative and innovative ideas across domains including the arts, humanities, sciences, business, and technology
  • Learn a vocabulary with which to appreciate and describe their own creative and innovative identities and to gain confidence in their abilities to carry out important creative and innovative work
  • Apply ideas from the fields of creativity and innovation to their major areas of study in order to supplement and enhance their major coursework and project work with new prompts and techniques
  • Embrace a general problem-finding and problem-solving mindset that includes exploration, discovery, and iteration, and that sets them up to succeed in their areas of future work
2. If I take more than one iteration of Experience Studio, what will count towards the minor?

A: You may take more than one iteration of Experience Studio, as you wish. However, you may count the course only once (2 credits) towards the minor.

3. Can I take two or three design thinking courses to fulfill this minor?

A: Yes, you can.