A new study finds that global firms may profit by keeping brand foreignness, even if localization is cheap.
What does home sound like? At the first NYU Shanghai Reads event of the fall semester students were asked to…
Vitalism II continues the program’s investigation into Chinese contemporary painting
Sally Park ’22 on Learning to be Adaptable
Sally's biggest NYU Shanghai lesson? Become resilient and adaptable.
Read moreWilliam Yeh ’25 on Chasing the Unconventional
His startup Braintrance has raised $5 million in funding within a year, exploring what could become the next generation of digital media.
Read moreYolanda Huang Yiyue ’26: Where Music Meets the Mind
“As for NYU Shanghai,” she said with a quiet certainty, “within its abundance of academic resources and steadfast support, I found not only the courage to pursue my dreams, but the clarity to see where my story leads next.”
Read moreCecilia Li Sisi, IMA Low Res ’26: Between Screens and the World
Cecilia Li Sisi, IMA Low Res ’26 has followed her curiosity across disciplines and geographies. “My core motivation has always been an endless curiosity about the world,” she said.
Read moreAJ Noble ’26: Jumping to New Heights
Born and raised in the US, AJ spent his early childhood in Singapore– and it was that first exposure to an international environment that ignited a spark in him. That curiosity about other cultures, languages, and backgrounds has stayed with him and
Read moreSophia Wan Zhiyan ’26: Portrait of a Young Artist
Sophia Wan Zhiyan ’26 didn't always see herself as an artist. But four years of Interactive Media Arts (IMA) classes have convinced her she is one. In her first year, she enrolled in the introductory course Communications Lab, drawn by an urge that s
Read moreMaotou Zhou, MSOMS ’26: Making Connections, Leading Together
“I’d say my career path hasn’t been linear,” he reflected. “I wanted to have my own focus and specialty, but I also wanted to go abroad and pick up a variety of new skills along the way.”
Read moreRaquel Jimenez ’26: Choose the Harder Path and Make it Your Own
It's been a tough road since she took a 180-degree turn and switched major in her late sophomore year. But passion and perseverance helped her get through.
Read moreRudraksha Bhukhanwala ’26: Choosing Purpose, Creating Community
How NYUSH NOW anchorman Rudrasksha (Rudy) Bhukhanwala ’26 found his calling for teaching and mentoring.
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Gallery
Spring 2026 End-of-Semester Shows
NYU Shanghai ended the semester on a high note with a packed schedule of performances, concerts, and exhibitions.
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