Investing in information technology is one of the best ways to prepare for the challenges and opportunities of the future, says Enric Junqué de Fortuny, assistant professor of information systems and business analytics at NYU Shanghai. His advice for business professionals: focus on learning how to interpret information rather than pursuing the rapid changes of technology.
In Focus
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National online shopping days like China’s Double 11 (also know as Single’s Day) ignite the enthusiasm of millions of online shoppers, but many are left perplexed by the rules that can come with coupon applications. Dengfeng Yan, Visiting Associate Professor of Marketing at NYU Shanghai,...
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With internet technology at an overwhelming peak of progress and innovation, the rapid growth of digital marketing comes as no surprise. Jeffrey Lee, visiting assistant professor of marketing at NYU Shanghai draws on his experience in analytics to share why digital marketing is now one of...
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Jing Chen is a visiting associate professor of business at NYU Shanghai whose research interests span entrepreneurship, strategic human capital management, and the dynamics of start-ups. Here, she shares how entrepreneurs can have a positive impact on humanity.
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You did it! Here's a look back on your four incredible years at NYU Shanghai.
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Professor, artist, and coder Roopa Vasudevan explores the U.S. political climate using social media data.
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NYU Shanghai is marking International Women’s Day this March 8 with photos and stories that celebrate female empowerment.
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BackLit Talks is a new video series about the art of writing featuring distinguished poets, fiction and non-fiction writers and translators from around the world who have taken part in the Literary Reading Series at NYU Shanghai. The interviews, led by NYU global student, João Thomaz Londres, explore the...
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Wu-Wei Chen is a practitioner in digital heritage imaging and narration.Here, he explains how the latest digital technologies are helping researchers not only to preserve cultural artifacts, but also increase our understanding and awareness of cultural heritage.
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Why is China so in love with the Travel Frog game? We asked Professor Xi Lin, lecturer on global media discourse at NYU Shanghai.
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Director of Global Awards Anna Kendrick shares advice for students considering postgraduate studies.
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True to NYU Shanghai tradition, the semester isn’t over until the last Interactive Media Arts project sings – or dances, or glows, or envelops you in a virtual world. The two hour end of semester exhibition on December 15 was no exception. Students showed off their creativity and technical skills acquired over the semester, in classes ranging from New Interfaces in Musical Expression and...
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Since 2015, the NYU Alumni Executive Mentorship program has paired dozens of NYU Shanghai students with NYU alumni working in Asia. The program helps students explore professional pathways, while mentors also enjoy the energy and perspectives our students bring. Here, three mentors and their students share their stories, and how it changed their career paths.
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“I have always imagined that Paradise will be a kind of library.” - Jorge Luis Borges
Since its establishment at East China Normal University in 2013, the NYU Shanghai Library has been providing faculty, students and staff with a full range of reference services, including electronic resources, global delivery, citation inquiry and instruction. ...
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“If you want to understand China and Shanghai, you have to read fiction,” says Lena Scheen, professor of Global China Studies and author of the monograph Shanghai Literary Imaginings: A City in Transformation. “Fiction can teach us a lot about society, culture and the person who wrote it, which you won’t find in an academic text.”
Professor Scheen’s course, Shanghai...
