Business and Marketing

To advance in today’s global business environment, one must develop an exceptionally broad array of intellectual skills. The modern business environment demands the ability to analyze problems rigorously, to develop innovative and creative solutions, and to work effectively within the context of an organization. That in turn demands an understanding of the customers, the cultural and scientific contexts in which businesses operate, alongside an understanding of the techniques by which firms succeed in a competitive economy.

A successful business combines labor and capital to produce a good or service at a price and quality that customers want to purchase. In a complex business, different individuals often take responsibility for different aspects of that endeavor, such as operations management, marketing and sales, information systems management, and financial management. An effective business education should provide students with an overview of all these fields, together with an opportunity to explore some areas in greater depth.

The business program at NYU Shanghai is designed to provide students with comprehensive preparation for the modern globalized business world. It builds upon the liberal education designed into the NYU Shanghai core curriculum. Before entering the major, students will have developed an essential set of skills in mathematics, critical thinking, and oral and written communication. They will also have acquired a familiarity with the general cultural and scientific contexts in which businesses operate. Within the major, students obtain:

  • a deeper understanding of the modern global business environment and its economic structure;
  • disciplinary skills in economics and statistics;
  • a focused introduction to accounting, finance, marketing, operations, and organizational management.

The Business & Marketing major helps students develop knowledge and skills in marketing management, customer insights, brand management, pricing, and more.

Degree Requirements – 2018-19 Bulletin

* = Offered in Spring '19 in Shanghai

BUSINESS CORE
BUSF-SHU 101 Statistics for Business and Economics*  
BUSF-SHU 202 Foundations of Finance* Pre-req: Statistics for Business and Economics (BUSF-SHU 101) & Microeconomics (ECON-SHU 150)
BUSF-SHU 250 Principles of Financial Accounting* Pre-req: Not open to freshmen
ECON-SHU 3 Microeconomics* Pre-req: Calculus (MATH-SHU 121) or Honors Calculus (MATH-SHU 201) or Placement
ECON-SHU 251 Economics of Global Business* Pre-req: Microeconomics (ECON-SHU 150)
MARKETING CORE
MKTG-SHU 1-001 Introduction to Marketing* Pre-req: Not open to freshmen
BUSINESS CORE ELECTIVE - Choose Two
BUSF-SHU 142 Information Technology in Business and Society* Pre-req: Business major priority; not open to freshmen
BUSF-SHU 210   Business Analytics* Pre-req: Business major priority; A prior Statistics Course (BUSF-SHU 101)
BUSF-SHU 303 Corporate Finance* Pre-req: Foundations of Finance (BUSF-SHU 202)
BUSF-SHU 351 Operations Management* Pre-req: Business major priority; no freshmen
MGMT-SHU 301 Management and Organizations* Pre-req: Business major priority; no freshmen
MARKETING ELECTIVES - Choose Two
Any 4-credit marketing elective course offered at NYU Shanghai (such as those listed above) or any 3-credit Marketing elective course offered by Stern Marketing Department can be counted as a Marketing elective. Taking two 2-credit Marketing courses will be counted as meeting the requirement of one Marketing elective.
NOTE: For Class of 2020 and beyond,  either MKTG-SHU 9 or MKTG-SHU 2 below must be chosen as one of the two Marketing electives. 
MKTG-SHU 2 Consumer Behavior* Pre-req: Intro to Marketing (MKTG-SHU 1)
MKTG-SHU 3 Advertising Management* Pre-req: Intro to Marketing (MKTG-SHU 1)
MKTG-SHU 9 Research for Customer Insights* Pre-req: Intro to Marketing (MKTG-SHU 1)
MKTG-SHU 57  Digital Marketing* Pre-req: Business major priority; Intro to Marketing (MKTG-SHU 1) 
MKTG-SHU 200 Strategic Marketing in China: Live Project and Case Studies Pre-req: Intro to Marketing (MKTG-SHU 1); Junior/Senior Standing
MKTG-SHU 64 Global Marketing Strategy*  
MKTG-SHU 110 Practicum on Innovation and Branding*  
NON-MARKETING ELECTIVES - Choose Two
 
Accounting
BUSF-SHU 350 Managerial Accounting* Pre-req: Bus major priority; Principles of Fin Accounting (BUSF-SHU 250)
Operations
Information system
Management
MGMT-SHU 18 Strategic Analysis* Pre-req: Business major priority; no freshmen
BUSF-SHU 222 Risk Management in Financial Institutions*  
Finance 
BUSF-SHU 229 Behavioral Finance* Pre-req: Corporate Finance
BUSF-SHU 244 Portfolio Management* Pre-req: Foundations of Finance (BUSF-SHU 202)
BUSF-SHU 305 Debts Instrument and Markets* Pre-req: Foundations of Finance (BUSF-SHU 202)
BUSF-SHU 344 Advanced Futures and Options* Pre-req: Foundations of Finance (BUSF-SHU 202)
Others
BUSF-SHU 225 Negotiation and Consensus Building*  
BUSF-SHU 3 Business Honors Seminar* Pre-req: Senior standing; must be selected by the business program
SOCS-SHU 241 Professional Responsibilities and Leadership*  
BUSF-SHU 211 Design Thinking*  
BUSF-SHU 309 Financial Statement Analysis* Pre-req: Foundations of Finance (BUSF-SHU 202)
BUSF-SHU 232 Entrepreneurship Explored*  
BUSF-SHU 21 Financial Reporting & Disclosure* Pre-req: Bus major priority; Principles of Fin Accounting (BUSF-SHU 250)
BUSF-SHU 200C The Globalization of Business Enterprise* Pre-req: Bus major priority; juniors and seniors only
BUSF-SHU 315 Advanced Machine Learning for Business*   
CCST-SHU 132 Topics: Creativity Considered*  
CHINA BUSINESS STUDIES COURSE: 4 Credits 
BUSF-SHU 200D Business Consulting in China* Pre-req: Management and Organizations (MGMT-SHU 301) and/or Intro to Marketing (MKTG-SHU 1), or upon approval by the instructor; require Junior or Senior standing
BUSF- SHU 3 Business Honors Seminar* (3 Credits) Pre-req: Senior standing; Fall Bus Honors admit only
BUSF-SHU 288 Doing Business in China* Pre-req: Business Majors; Senior Standing
BUSF-SHU 188 Chinese Business and Finance--A Bilingual Introduction(cross-listed as CHIN-SHU 429)* Business Major; GCS Elective for Non-native Chinese Speaker
BUSF-SHU 200B Real Business Case Projects* Pre-req: Junior and Senior standing
OPTIONAL: “Finance Track” 
BUSF-SHU 303 Corporate Finance* Can be double-counted as a Business Core Elective for Business Finance Major. 
Two Finance Elective Courses See list here.
OPTIONAL: " Business Analytics" Track
BUSF-SHU 210 Business Analytics Can be double-counted as a Business Core Elective for Business Finance/Marketing Major.
BUSF-SHU 142 Information Technology in Business & Society Can be double-counted as a Business Core Elective for Business Finance/Marketing Major.
One additional Operations/Information System/Analytics course  
Recommended Fall 2018 Courses

Recommended Courses in Spring 2019 for Freshmen

  • Writing as Enquiry
  • Principles of Microeconomics 
  • Statistics for Business and Economics
  • EAP/Chinese

Recommended Courses in Spring 2019 for Sophomores

  • Core or General Elective
  • Economics of Global Business
  • Foundations of Finance or Introduction to Marketing
  • Core//Chinese/General Elective
Faculty Mentor

Prof. Raymond Ro Email: raymond.ro@nyu.edu | Profile

Minor in Business
Required Courses
BUSF-SHU 101 Statistics for Business and Economics
BUSF-SHU 250 Principles of Financial Accounting
ECON-SHU 2 Principles of Microeconomics
ECON-SHU 251 Economics of Global Business (Students can take Intro to Macro and Intermediate Macro to substitute EGB)
MATH-SHU 121 Calculus
Choose One Elective Course (Please note that the business minor elective list below is complete, no courses outside of the list will be approved.)
BUSF-SHU 142 Information Technology in Business and Society
BUSF-SHU 202 Foundations of Finance
BUSF-SHU 210 Business Analytics
BUSF-SHU 303 Corporate Finance
BUSF-SHU 351 Competitive Advantage from Operations
MGMT-SHU 301 Management and Organizations
MKTG-SHU 1 Introduction to Marketing
Economics majors must complete two of the additional courses listed below to complete the minor within the double counting limits.
BUSF-SHU 142 Information Technology in Business and Society
BUSF-SHU 202 Foundations of Finance
BUSF-SHU 210 Business Analytics
BUSF-SHU 351 Competitive Advantage from Operations
MGMT-SHU 301 Management and Organizations
MKTG-SHU 1 Introduction to Marketing