To advance in today’s global business environment, one must develop an exceptionally broad array of intellectual skills. The modern business environment demands the ability to analyze problems rigorously, to develop innovative and creative solutions, and to work effectively within the context of an organization. That in turn demands an understanding of the customers, the cultural and scientific contexts in which businesses operate, alongside an understanding of the techniques by which firms succeed in a competitive economy.
A successful business combines labor and capital to produce a good or service at a price and quality that customers want to purchase. In a complex business, different individuals often take responsibility for different aspects of that endeavor, such as operations management, marketing and sales, information systems management, and financial management. An effective business education should provide students with an overview of all these fields, together with an opportunity to explore some areas in greater depth.
The business program at NYU Shanghai is designed to provide students with comprehensive preparation for the modern globalized business world. It builds upon the liberal education designed into the NYU Shanghai core curriculum. Before entering the major, students will have developed an essential set of skills in mathematics, critical thinking, and oral and written communication. They will also have acquired a familiarity with the general cultural and scientific contexts in which businesses operate. Within the major, students obtain:
- A deeper understanding of the modern global business environment and its economic structure;
- Disciplinary skills in economics and statistics;
- A focused introduction to accounting, finance, marketing, operations, and organizational management.
The Business & Marketing major helps students develop knowledge and skills in marketing management, customer insights, brand management, pricing, and more.
For co-curricular activities and research-related resources in business, please refer to the website of NYU Shanghai Center for Business Education and Research (CBER). The center aims to promote innovative research on China-related business and facilitate collaborations among industry professionals, business faculty, and students.
Requirements for the Major
Students can choose to follow the academic bulletin from the year that they were admitted or a more recent academic bulletin. For example, if you were admitted to NYU Shanghai in Fall 2019, you can choose to follow the academic bulletin 2019-2020, 2020-2021, and 2021-2022.
Planning the Major
To declare the Business and Marketing major, students must have a final grade of C, or currently enrolled in BUSF-SHU 101 Statistics for Business and Economics.
Faculty mentors are the leading faculty and experts in the major disciplines. Students can reach out to faculty mentors for specific questions about the major, and references for connecting with relevant discipline resources. If you have specific questions about specific fields of study within the major, you can search for faculty through the faculty directory.