Business and Marketing

To advance in today’s global business environment, one must develop an exceptionally broad array of intellectual skills. The modern business environment demands the ability to analyze problems rigorously, to develop innovative and creative solutions, and to work effectively within the context of an organization. That in turn demands an understanding of the customers, the cultural and scientific contexts in which businesses operate, alongside an understanding of the techniques by which firms succeed in a competitive economy.

A successful business combines labor and capital to produce a good or service at a price and quality that customers want to purchase. In a complex business, different individuals often take responsibility for different aspects of that endeavor, such as operations management, marketing and sales, information systems management, and financial management. An effective business education should provide students with an overview of all these fields, together with an opportunity to explore some areas in greater depth.

The business program at NYU Shanghai is designed to provide students with comprehensive preparation for the modern globalized business world. It builds upon the liberal education designed into the NYU Shanghai core curriculum. Before entering the major, students will have developed an essential set of skills in mathematics, critical thinking, and oral and written communication. They will also have acquired a familiarity with the general cultural and scientific contexts in which businesses operate. Within the major, students obtain:

  • a deeper understanding of the modern global business environment and its economic structure;
  • disciplinary skills in economics and statistics;
  • a focused introduction to accounting, finance, marketing, operations, and organizational management.

The Business & Marketing major helps students develop knowledge and skills in marketing management, customer insights, brand management, pricing, and more.


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Degree Requirements – 2019-20 Bulletin

* = Offered in Spring'20 in Shanghai

BUSINESS CORE
BUSF-SHU 101 Statistics for Business and Economics*  
BUSF-SHU 202 Foundations of Finance* Pre-req: Statistics for Business and Economics (BUSF-SHU 101) & Microeconomics (ECON-SHU 150)
BUSF-SHU 250 Principles of Financial Accounting* Pre-req: Not open to freshmen
ECON-SHU 3 Microeconomics* Pre-req: Calculus (MATH-SHU 121) or Honors Calculus (MATH-SHU 201) or Placement
ECON-SHU 251 Economics of Global Business* Pre-req: Microeconomics
MARKETING CORE
MKTG-SHU 1-001 Introduction to Marketing* Pre-req: Not open to freshmen
BUSINESS CORE ELECTIVE - Choose Two
BUSF-SHU 142 Information Technology in Business and Society* Pre-req: Business major priority; not open to freshmen
BUSF-SHU 303 Corporate Finance* Pre-req: Foundations of Finance (BUSF-SHU 202)
MGMT-SHU 301 Management and Organizations* Pre-req: Business major priority; no freshmen
BUSF-SHU 210 Business Analytics* Pre-req: Bus Major priority; A prior Statistics Course (BUSF-SHU 101)
BUSF-SHU 351 Operations Management Pre-req: Sophomore standing
 
MARKETING ELECTIVES - Choose Two
Any 4-credit marketing elective course offered at NYU Shanghai (such as those listed above) or any 3-credit Marketing elective course offered by Stern Marketing Department can be counted as a Marketing elective. Taking two 2-credit Marketing courses will be counted as meeting the requirement of one Marketing elective.
NOTE: For Class of 2020 and beyond,  either MKTG-SHU 9 or MKTG-SHU 2 below must be chosen as one of the two Marketing electives. 
MKTG-SHU 3 Advertising Management* Pre-req: Intro to Marketing (MKTG-SHU 1)
MKTG-SHU 9 Research for Customer Insights* Pre-req: Intro to Marketing (MKTG-SHU 1)
MKTG-SHU 57  Digital Marketing* Pre-req: None
MKTG-SHU 2 Consumer Behavior* Pre-req: Intro to Marketing (MKTG-SHU 1)
MKTG-SHU 64 Global Marketing Strategy* Pre-req: Intro to Marketing (MKTG-SHU 1)
MKTG-SHU 110 Practicum on Innovation and Branding Pre-req: None
NON-MARKETING ELECTIVES - Choose Two
Management
MGMT-SHU TBD Global Strategy* Pre-req: Sophomore standing; Management & Organizations and Economics of Global Business
MGMT-SHU TBD Topics in Business: Senior Thesis on Company Analysis and Case Study* Pre-req: Senior Standing
MGMT-SHU 18 Strategic Analysis* Pre-req: Bus major priority; no freshmen
Finance 
BUSF-SHU 229 Behavioral Finance* Pre-req: Corporate Finance
BUSF-SHU 244 Portfolio Management* Pre-req: Foundations of Finance (BUSF-SHU 202)
BUSF-SHU 206 Investing in and with China* Pre-req: None
BUSF-SHU 344 Advanced Futures and Options* Pre-req: Foundations of Finance (BUSF-SHU 202)
BUSF-SHU 321 Equity Valuation* Pre-req: Corporate Finance; Junior Standing
Others
BUSF-SHU 225 Negotiation and Consensus Building* Pre-req: None
BUSF-SHU 350 Managerial Accounting Pre-req: Bus major priority; Principles of Fin Accounting (BUSF-SHU 250)
BUSF-SHU 270 Financial Reporting & Disclosure* Pre-req: Principles of Financial Accounting
BUSF-SHU TBD Managing People and Teams at Work* Pre-req: Management & Organizations
BUSF-SHU 221 Professional Responsibility and Leadership* Pre-req: None
BUSF-SHU 3 Business Honors Seminar* Pre-req: Senior standing; Fall Bus Honors admit only  (may satisfy China Business Studies, depending on the individual topic; otherwise non-Finance/non-Marketing elective) 
SOCS-SHU 271 

Artificial Intelligence for Business *

Pre-req: Calculus, Introduction to Programming (Python)
IMBX-SHU 211 Design Thinking* Pre-req: None
BUSF-SHU 309 Financial Statement Analysis* Pre-req: Foundations of Finance (BUSF-SHU 202)
IMBX-SHU 232 Entrepreneurship Explored* Pre-req: None
BUSF-SHU 311 New Venture Strategy* Pre-req: At least Sophomore Standing
BUSF-SHU 222 Risk Management in Financial Institutions* Pre-req: Foundations of Finance
BUSF- SHU 3 Business Honors Seminar*  Pre-req: Senior standing; Fall Bus Honors admit only  (may satisfy China Business Studies, depending on the individual topic; otherwise non-Finance/non-Marketing elective) 
CHINA BUSINESS STUDIES COURSE: 4 Credits 
BUSF-SHU 200D Business Consulting in China*  Pre-req: Business Major; Senior standing
BUSF-SHU 288 Doing Business in China* Pre-req: Business Majors; Senior Standing
BUSF-SHU 188 Chinese Business and Finance-A Bilingual Introduction* Pre-req: Sophomores, Junior and Senior Business Majors can use this course to fulfill their China Business Studies Requirement
 
MKTG-SHU 200B Real Business Case Project* Pre-req:  Junior/senior standing
BUSF- SHU 3 Business Honors Seminar*  Pre-req: Senior standing; Fall Bus Honors admit only  (may satisfy China Business Studies, depending on the individual topic; otherwise non-Finance/non-Marketing elective)
OPTIONAL: “Finance Track” 
BUSF-SHU 303 Corporate Finance* Can be double-counted as a Business Core Elective for Business Finance Major. 
Two Finance Elective Courses See list here.
OPTIONAL: " Business Analytics" Track
BUSF-SHU 210 Business Analytics Can be double-counted as a Business Core Elective for Business Finance/Marketing Major.
BUSF-SHU 142 Information Technology in Business & Society Can be double-counted as a Business Core Elective for Business Finance/Marketing Major.
One additional Operations/Information System/Analytics course  
Recommended Spring 2020 Courses

Recommended Courses in Spring 2020 for Freshmen

  • Writing as Inquiry
  • Statistics for Business and Economics
  • Calculus/Microeconomics
  • Chinese/EAP/Core/General Elective

Recommended Courses in Spring 2020 for Sophomores

  • Core or General Elective
  • Business Core (FoF/PFA/EGB)
  • Marketing Elective/Introduction to Marketing
  • Core/Chinese/General Elective
Faculty Mentor

Prof. Raymond Ro Email: raymond.ro@nyu.edu | Profile

Minor in Business
Required Courses
BUSF-SHU 101 Statistics for Business and Economics
BUSF-SHU 250 Principles of Financial Accounting
ECON-SHU 2 Principles of Microeconomics
ECON-SHU 251 Economics of Global Business (Students can take Intro to Macro and Intermediate Macro to substitute EGB)
MATH-SHU 121 Calculus
Choose One Elective Course (Please note that the business minor elective list below is complete, no courses outside of the list will be approved.)
BUSF-SHU 142 Information Technology in Business and Society
BUSF-SHU 202 Foundations of Finance
BUSF-SHU 210 Business Analytics
BUSF-SHU 303 Corporate Finance
BUSF-SHU 351 Competitive Advantage from Operations
MGMT-SHU 301 Management and Organizations
MKTG-SHU 1 Introduction to Marketing
Economics majors must complete two of the additional courses listed below to complete the minor within the double counting limits.
BUSF-SHU 142 Information Technology in Business and Society
BUSF-SHU 202 Foundations of Finance
BUSF-SHU 210 Business Analytics
BUSF-SHU 351 Competitive Advantage from Operations
MGMT-SHU 301 Management and Organizations
MKTG-SHU 1 Introduction to Marketing