Interactive Media and Business

The Interactive Media + Business (IMB) major is where innovation + business meets through emerging media technology. It teaches how innovative ideas combine with technology, creativity and business principles to yield viable products, services, and experiences.

Requirements for the Major

Students can choose to follow the academic bulletin from the year that they were admitted or a more recent academic bulletin. For example, if you were admitted to NYU Shanghai in Fall 2019, you can choose to follow the academic bulletin 2019-2020, 2020-2021, and 2021-2022.

Planning the Major

To declare the Interactive Media Arts and Business major, students must have a final grade of C, or currently enrolled in the following courses: 1) Application Lab (New Course Name since Fall 2023: IMBX-SHU 101 Innovation Lab) And Interaction Lab OR Communications Lab OR Creative Coding Lab 2) And Principles of Financial Accounting OR Economics of Global Business.

Faculty Mentors

Faculty mentors are the leading faculty and experts in the major disciplines. Students can reach out to faculty mentors for specific questions about the major, and references for connecting with relevant discipline resources. If you have specific questions about specific fields of study within the major, you can search for faculty through the faculty directory.


Why should I major in Interactive Media and Business?

Students of Interactive Media + Business (IMB), will be challenged to imagine and implement interactive products and services that fearlessly investigate the recently possible in media, technology, and communication. IMB majors are also expected to think holistically about the impact of their work in society as well as the business value, whether it involves software or hardware, virtual or physical, product or experiment. The IMB major welcomes interest in entrepreneurship in all forms — large organizations or startups, for-profit or not-for-profit — that bring about disruptive changes and create positive social impact.

Students of IMB will acquire a design-and-build mindset and gain experience by implementing creative solutions to real business problems in order to graduate well prepared for stimulating careers or future learning journeys in diverse organizations across the globe.

Can IMB students double major in Business & Finance, Business & Marketing, or Interactive Media Arts?

No. IMB majors would not be able to double major in either Business & Finance, Business & Marketing, or Interactive Media Arts.

Can IMB students take Economics of Global Business out of Shanghai?

IMB students who wish to take Economics of Global Business out of Shanghai need to meet the prerequisite of the course (check Albert for course prerequisite). 

IMB Major & Minors
IMB major cannot minor in IMA, Business, BEMT (cross-school) and the Creative+Innovation.