The Interactive Media + Business (IMB) major is where innovation + business meets through emerging media technology. It teaches how innovative ideas combine with technology, creativity and business principles to yield viable products, services, and experiences.
Requirements for the Major
Students can choose to follow the academic bulletin from the year that they were admitted or a more recent academic bulletin. For example, if you were admitted to NYU Shanghai in Fall 2019, you can choose to follow the academic bulletin 2019-2020, 2020-2021, and 2021-2022.
Planning the Major
To declare the Interactive Media Arts and Business major, students must have a final grade of C, or currently enrolled in the following courses: IMBX-SHU 101 Innovation Lab. (For students admitted in Fall 2023)
To declare the Interactive Media Arts and Business major, students must have a final grade of C, or currently enrolled in the following courses: 1) Application Lab (New Course Name since Fall 2023: IMBX-SHU 101 Innovation Lab) And Interaction Lab OR Communications Lab OR Creative Coding Lab 2) And Principles of Financial Accounting OR Economics of Global Business. (For students admitted prior to Fall 2023)
Faculty mentors are the leading faculty and experts in the major disciplines. Students can reach out to faculty mentors for specific questions about the major, and references for connecting with relevant discipline resources. If you have specific questions about specific fields of study within the major, you can search for faculty through the faculty directory.