Interactive Media and Business

Major Description
Interactive media is a vital element of the modern business world. Both established corporations and start-ups conduct increasing portions of their business through apps, websites, social media, and other forms of emerging media. The application of interactive media is driving many new business models, companies, and consumer trends. The present business climate and job market demands that recent graduates come equipped with broad interdisciplinary knowledge, skills and abilities.
 
IMB majors will graduate well prepared for careers and leadership roles in media and business environments, through exposure to business and media theory, and through integrated and hands-on application of new business and interactive media practices, in one of the world’s business and media capitals, Shanghai. IMB students will also elect to pursue additional coursework in other global business and media capitals, especially New York and London.
Degree Requirements – 2018-19 Bulletin

Total: 64 credits

 

* = offered in Spring ’18 in Shanghai

Business Required Core Courses: 8 credits
ECON-SHU 251 Economics of Global Business* 4 credits
BUSF-SHU 250 Principles of Financial Accounting* 4 credits
Interactive Media Foundation Courses: 8 credits
  Application Lab 4 credits

INTM-SHU 120 OR

INTM-SHU 101

Communications Lab* OR Interaction Lab* 4 credits
Business Flexible Core Courses: 8 credits
Choose 2 from the following (sophomore standing required):
BUSF-SHU 210 Business Analytics* 4 credits, Pre-req: Statistics for Business and Economics
BUSF-SHU 351 Competitive Advantage from Operations 4 credits
MGMT-SHU 301 Management and Organizations* 4 credits
MKTG-SHU 1 Introduction to Marketing* 4 credits
BUSF-SHU 142 Information Technology in Business and Society* 4 credits
BUSF-SHU 202 Foundations of Finance* 4 credits, Pre-reqs: Calculus, Microeconomics, and Statistics for Business and Economics
Capstone Studio 4 credits
Business Elective Courses: 12 credits
Any Business core, elective or IMA Business of Emerging Media courses
Interactive Media Elective Courses: 24 credits
One course from the Seminar category (4 credits)

20 credits of electives from at least 4 of the following categories:

  • Art & Design
  • Business of Emerging Media
  • Computation & Data
  • New Interfaces & Physical Computing
  • New Media & Entertainment

Important Notes:

  • IMB majors are subject to the general degree requirements of NYU Shanghai. They must complete 128 total credits with a cumulative grade point average of at least 2.0.
  • IMB majors would not be able to double major in either Business & Finance, Business & Marketing, or Interactive Media Arts.
  • The required Business & Finance and Business & Marketing course, Foundations of Finance, is optional for IMB majors. Students wishing to take Foundations of Finance must fulfill these prerequisites: Calculus, Microeconomics, and Statistics for Business and Economics.
  • Microeconomics and Statistics for Business and Economics can be counted as Business electives for IMB majors.
  • Existing students who have already fulfilled both existing IMA foundation requirements could substitute one of them for the IMB Interactive Media foundation requirement Application Lab.
  • If an IMB major takes a third Interactive Media foundation course it can be counted as an elective. "Communications Lab" would count under the New Media & Entertainment category and "Interaction Lab" would count under the New Interfaces & Physical Computing category.
  • If an IMA major takes Application Lab, it can be counted as an elective under the Business of Emerging Media category.
Recommended Spring 2018 Courses

Recommended Courses in Spring 2018 for Freshmen 

  1. Writing as Inquiry
  2. Chinese or EAP
  3. If you haven't taken Interaction Lab or Communications Lab yet, take one of these. 
  4. IMA Business of Emerging Media course OR IMA Elective OR Business Flexible Core Course

Recommended Courses in Spring 2018 for Sophomores

  1. If you haven't taken Interaction Lab or Communications Lab yet, try to take both or at least one of these. 
  2. Economics of Global Business
  3. Principles of Financial Accounting
  4. Chinese or EAP
Faculty Mentor

Prof. Matthew Belanger Office: Room 948 | Email: matthew.belanger@nyu.edu | Profile

Minor Requirements - 24 credits
Business Required Core Courses: 8 credits
ECON-SHU 251 Economics of Global Business* 4 credits
BUSF-SHU 250 Principles of Financial Accounting* 4 credits
Interactive Media Foundation Courses: 8 credits
  Application Lab 4 credits

INTM-SHU 120

OR

INTM-SHU 101

Communications Lab* OR 

Interaction Lab*

4 credits
Business Elective Course(s): 4 credits
Any Business core, elective or IMA Business of Emerging Media course(s)
Interactive Media Elective Course(s): 4 credits
Any IMA elective(s)