Interactive Media and Business

The Interactive Media + Business (IMB) major is where innovation + business meets through emerging media technology. It teaches how innovative ideas combine with technology, creativity and business principles to yield viable products, services, and experiences.

Requirements for the Major

Students can choose to follow the academic bulletin from the year that they were admitted or a more recent academic bulletin. For example, if you were admitted to NYU Shanghai in Fall 2019, you can choose to follow the academic bulletin 2019-2020, 2020-2021, and 2021-2022.

2021-2022
2020-2021
2019-2020
2018-2019

Planning the Major

To declare the Interactive Media Arts and Business major, students must have a final grade of C, or currently enrolled in the following courses in Application Lab OR Interaction Lab OR Communications Lab OR Creative Coding Lab OR Principles of Financial Accounting OR Economics of Global Business.

Course Schedule Course Schedule
Curriculum Worksheet Curriculum Worksheet
Study Away Pathways Study Away Pathways

Faculty Mentors

Faculty mentors are the leading faculty and experts in the major disciplines. Students can reach out to faculty mentors for specific questions about the major, and references for connecting with relevant discipline resources. If you have specific questions about specific fields of study within the major, you can search for faculty through the faculty directory.

 

Alex Ruthmann
Alex Ruthmann
 
Interactive Media and Business FAQs
Minor in IMB
Business Required Core Courses: 8 credits
BUSF-SHU 250 Principles of Financial Accounting* 4 credits
ECON-SHU 251 Economics of Global Business* 4 credits
Interactive Media Foundation Courses: 8 credits (Choose any two)

INTM-SHU 110

INTM-SHU 120

INTM-SHU 101 

INTM-SHU 205

INTM-SHU 103

Application Lab*

Communications Lab* 

Interaction Lab* 

What is New Media*​

Creative Coding Lab*

 8 credits
Business Elective Course(s): 4 credits
Any Business core, elective or IMA Business of Emerging Media course(s)
Interactive Media Elective Course(s): 4 credits
Any IMA elective(s)
IMB Electives 
IMBX-SHU 101T Life Design* 4 credits
IMBX-SHU 102T Global Experience Design* 4 credits

IMB students cannot minor in IMA, Business, or BEMT cross-school minor

Why should I major in Interactive Media and Business?

Students of Interactive Media + Business (IMB), will be challenged to imagine and implement interactive products and services that fearlessly investigate the recently possible in media, technology, and communication. IMB majors are also expected to think holistically about the impact of their work in society as well as the business value, whether it involves software or hardware, virtual or physical, product or experiment. The IMB major welcomes interest in entrepreneurship in all forms — large organizations or startups, for-profit or not-for-profit — that bring about disruptive changes and create positive social impact.

Students of IMB will acquire a design-and-build mindset and gain experience by implementing creative solutions to real business problems in order to graduate well prepared for stimulating careers or future learning journeys in diverse organizations across the globe.

Can IMB students double major in Business & Finance, Business & Marketing, or Interactive Media Arts?

No. IMB majors would not be able to double major in either Business & Finance, Business & Marketing, or Interactive Media Arts.

Can IMB students take Economics of Global Business out of Shanghai?

IMB students who wish to take Economics of Global Business out of Shanghai need to meet the prerequisite of the course (check Albert for course prerequisite).