Interactive Media and Business

The Interactive Media + Business (IMB) major is where innovation + business meets through emerging media technology. It teaches how innovative ideas combine with technology, creativity and business principles to yield viable products, services, and experiences.

Requirements for the Major

Students can choose to follow the academic bulletin from the year that they were admitted or a more recent academic bulletin. For example, if you were admitted to NYU Shanghai in Fall 2019, you can choose to follow the academic bulletin 2019-2020, 2020-2021, and 2021-2022.

2026-2027
2025-2026
2024-2025
2023-2024
Click to View More Archived Academic Bulletins

2022-2023

2021-2022

2020-2021

2019-2020

2018-2019

Planning the Major

To declare the Interactive Media Arts and Business major, students must have a final grade of C, or currently enrolled in the following courses:  IMBX-SHU 101 Innovation Lab. (For students admitted in and after Fall 2023)

To declare the Interactive Media Arts and Business major, students must have a final grade of C, or currently enrolled in the following courses: 1) Application Lab (New Course Name since Fall 2023: IMBX-SHU 101 Innovation Lab) OR Interaction Lab OR Communications Lab OR Creative Coding Lab 2) And Principles of Financial Accounting OR Economics of Global Business. (For students admitted prior to Fall 2023)

Course Schedule Course Schedule
Curriculum Worksheet Curriculum Worksheet
Study Away Pathways Study Away Pathways

Faculty Mentors

Faculty mentors are the leading faculty and experts in the major disciplines. Students can reach out to faculty mentors for specific questions about the major, and references for connecting with relevant discipline resources. If you have specific questions about specific fields of study within the major, you can search for faculty through the faculty directory.

Yanyue Yuan
Yanyue Yuan

Co-Area Head of Interactive Media and Business (IMB)

Helena Rong
Helena Rong

Co-Area Head of Interactive Media and Business (IMB)

Why should I major in Interactive Media and Business?

Interactive Media and Business (IMB) is for students who want to use design, media, technology, and entrepreneurial thinking to create meaningful impact in the real world. IMB students learn to identify human needs, conduct research, prototype ideas, communicate clearly, and develop creative solutions for business, social, cultural, and community contexts.

The program emphasizes design innovation, social impact, and prototyping as a method of learning and testing ideas. It is especially suited for students interested in design strategy, product and service innovation, creative industries, entrepreneurship, user research, community engagement, and emerging technologies. Through project-based and industry-connected learning, IMB students build the ability to move from ideas to prototypes, from research to action, and from classroom learning to real-world engagement.

Can IMB students double major in Business & Finance, Business & Marketing, or Interactive Media Arts?

No. IMB majors would not be able to double major in either Business & Finance, Business & Marketing, or Interactive Media Arts.

Can IMB students take Economics of Global Business out of Shanghai?

IMB students who wish to take Economics of Global Business out of Shanghai need to meet the prerequisite of the course (check Albert for course prerequisite). 

IMB Major & Minors
IMB major cannot minor in IMA, Business, BEMT (cross-school) and the Creative+Innovation.
 
 
Senior Thesis / Capstone Requirement

In order to comply with accreditation requirements, NYU Shanghai requires all students to complete either a capstone requirement in the form of a senior thesis and/or a required capstone course in the primary major.

Students majoring in Interactive Media and Business (IMB) must fulfill the capstone requirement by completing IMBX-SHU 400 IMB Capstone 1 (4 credits) and IMBX-SHU 401 IMB Capstone 2 (4 credits). IMBX-SHU 400 is only offered in the Fall and must be taken in person in Shanghai, meaning students need to be in Shanghai that semester. Similarly, IMBX-SHU 401 is only offered in the Spring and also requires in-person attendance in Shanghai. 

Students who plan to declare IMB as a secondary major are no longer required to enroll in IMBX-SHU 400 and IMBX-SHU 401. Instead, they will be required to take any 200 or 300 level IMBX or PCIX courses to substitute for the IMB secondary major capstone course requirement.

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