Interactive Media and Business

Emerging media is a vital element of the modern business world, in for-profit, social impact, and non-profit ventures alike. Startups as well as established organizations connect with audiences, engage customers, collaborate, and compete with one another through interactive media. Websites and social media, mobile devices and apps, video games and immersive experiences, all present opportunities for new business models that challenge organizations and individuals to embrace change, spark innovation, and survive disruption across markets. The present business climate demands that recent graduates come equipped with broad interdisciplinary knowledge and skills, and especially the ability to thoughtfully combine both quantitative and humanistic understanding. Students of Interactive Media + Business (IMB), will be challenged to imagine and implement interactive products and services that fearlessly investigate the recently possible in media, technology, and communication. IMB majors are also expected to think holistically about the impact of their work in society as well as the business value, whether it involve software or hardware, virtual or physical, product or experiment. Through coursework that requires the hands-on application of traditional as well as emerging theory and practice across multiple disciplines, IMB majors will graduate well prepared for stimulating careers and leadership roles in diverse organizations across the globe.
 
Students of IMB will begin their education in one of the world’s business and media capitals, Shanghai, in one of the most dynamic economies in the world, China. IMB majors and minors will take a unique blend of media and business foundation courses, including Application Lab, which introduces modern business theory and practice, user experience design and user testing, as well as mobile software and hardware prototyping. For their second media foundation, IMB students choose between Interaction Lab, which covers interaction design, electronics, computation, and digital fabrication, or Communications Lab, which covers digital media production methods, including imaging, audio, video, and Web development. Business foundations include Economics of Global Business,  which prepares students with a systematic understanding of the international business environment, including macroeconomic theories, and the roles of international trade and finance. The second Business foundation, Principles of Financial Accounting, prepares students to evaluate the current condition of a business, and assess its likely future prospects. Students also choose from a range of flexible core and elective categories across the disciplines of business and media, art and design, the humanities, social and physical sciences, as well as computation and data. Students also have unique opportunities to pursue coursework and gain practical experience in other global business and media capitals, especially New York, Tel Aviv, London, and Berlin. Majors finish with a Capstone Studio course by synthesizing methods of research and practice to produce an interactive project and business plan.

Degree Requirements – 2017-18 Bulletin

Total: 64 credits

* = offered in Fall ’18 in Shanghai

The requirements below are from the online version of the 2017-2018 bulletin. Note that the online version has some updates not in the printed version so you should consult the online version.
 
The below courses are not an exhaustive list and only include existing Shanghai courses. More Shanghai courses will be created in future semesters. To search for courses in the Global Network which fulfill this requirement, click here.
 
When studying away, students are only allowed to take 12 Interactive Media credits outside of Shanghai to apply towards the major. There are no limits to the number of Business credits that can be taken outside of Shanghai. If you have any questions or would like to petition to take additional credits beyond 12 Interactive Media credits outside of Shanghai, contact Director of IMA Matthew Belanger at  matthew.belanger@nyu.edu.
Business Required Core Courses: 8 credits
ECON-SHU 251 Economics of Global Business 4 credits
BUSF-SHU 250 Principles of Financial Accounting* 4 credits, Pre-req: Not open to Freshmen
Interactive Media Foundation Courses: 8 credits
INTM-SHU 110 Application Lab* 4 credits

INTM-SHU 120 OR

INTM-SHU 101

Communications LabOR Interaction Lab* 4 credits
Business Flexible Core Courses: 8 credits
Choose 2 from the following (sophomore standing required):
BUSF-SHU 210 Business Analytics 4 credits, Pre-req: Statistics for  Business and Economics 
BUSF-SHU 351 Competitive Advantage from Operations 4 credits
MGMT-SHU 301 Management and Organizations* 4 credits, Pre-req: Business major priority; no freshmen       
MKTG-SHU 1-001 Introduction to Marketing* 4 credits, Pre-req: no freshmen
BUSF-SHU 142 Information Technology in Business and Society* 4 credits, Pre-req: Business major priority; no freshmen
BUSF-SHU 202 Foundations of Finance* 4 credits, Pre-reqs: Calculus, Microeconomics, and Statistics for Business and Economics
Capstone Studio: 4 credits
INTM-SHU 400            Senior Thesis Project* 4 credits
Business Elective Courses: 12 credits

Any Business core, elective or IMA Business of Emerging Media course

Interactive Media Elective Courses: 24 credits
One course from the Seminar category (4 credits)

20 credits of electives from at least 4 of the following categories:

  • Art & Design
  • Business of Emerging Media
  • Computation & Data
  • New Interfaces & Physical Computing
  • New Media & Entertainment

Important Notes:

  • IMB majors are subject to the general degree requirements of NYU Shanghai. They must complete 128 total credits with a cumulative grade point average of at least 2.0.
  • IMB majors would not be able to double major in either Business & Finance, Business & Marketing, or Interactive Media Arts.
  • The required Business & Finance and Business & Marketing course, Foundations of Finance, is optional for IMB majors. Students wishing to take Foundations of Finance must fulfill these prerequisites: Calculus, Microeconomics, and Statistics for Business and Economics.
  • Microeconomics and Statistics for Business and Economics can be counted as Business electives for IMB majors.
  • Existing students who have already fulfilled both existing IMA foundation requirements could substitute one of them for the IMB Interactive Media foundation requirement Application Lab.
  • If an IMB major takes a third Interactive Media foundation course it can be counted as an elective. "Communications Lab" would count under the New Media & Entertainment category and "Interaction Lab" would count under the New Interfaces & Physical Computing category.
  • If an IMA major takes Application Lab, it can be counted as an elective under the Business of Emerging Media category.
  • When studying away, students are only allowed to take 12 Interactive Media credits outside of Shanghai to apply towards the major. There are no limits to the number of Business credits that can be taken outside of Shanghai. 
Recommended Fall 2018 Courses

Recommended Courses in Fall 2018 for Freshmen 

  1. Global Perspective on Society
  2. Chinese or EAP
  3. If you haven't taken Interaction Lab or Communications Lab yet, take one of these. 
  4. IMA Business of Emerging Media course OR IMA Elective OR Business Flexible Core Course

Recommended Courses in Fall 2018 for Sophomores

  1. If you haven't taken Interaction Lab or Communications Lab yet, try to take both or at least one of these. 
  2. IMA Elective
  3. Perspective on the Humanities
  4. Chinese or core
Faculty Mentor

Prof. Matthew Belanger Office: Room 948 | Email: matthew.belanger@nyu.edu | Profile

Minor Requirements - 24 credits
Business Required Core Courses: 8 credits
ECON-SHU 251 Economics of Global Business 4 credits
BUSF-SHU 250 Principles of Financial Accounting* 4 credits
Interactive Media Foundation Courses: 8 credits
  Application Lab* 4 credits

INTM-SHU 120

OR

INTM-SHU 101

Communications Lab* OR 

Interaction Lab*

4 credits
Business Elective Course(s): 4 credits
Any Business core, elective or IMA Business of Emerging Media course(s)
Interactive Media Elective Course(s): 4 credits
Any IMA elective(s)