A new study finds that global firms may profit by keeping brand foreignness, even if localization is cheap.
What does home sound like? At the first NYU Shanghai Reads event of the fall semester students were asked to…
Vitalism II continues the program’s investigation into Chinese contemporary painting
Alumni Voices: Brandon Shi '23
From the get-go, Brandon Shi ’23 has always liked to take the road less traveled, beginning with enrolling in a newly established university in China.
Read moreAdam Brandenburger: A Lifelong Pursuit of Curiosity and Creativity
Since he spent hours reading encyclopedias as a child, Adam Brandenburger has always had a love for learning new things.
Read moreHan Shen Lin: Around the World and Into the Classroom
Associate Professor of Practice in Finance Han Shen Lin found his niche in teaching at NYU Shanghai after a decades-long career in banking and experience serving in the US Marine Corps and working as a Peace Corps volunteer in Ukraine.
Read moreAlum Voices: Samanta Shi ’19
A member of NYU Shanghai’s inaugural class, Shi is now an experience researcher at Google and a talented musician
Read moreAlum Voices: Taylah Bland ’21
From becoming a Schwarzman Scholar to working at The Asia Society, Taylah Bland is on a mission to bridge international policy between western nations and China. Her next goal? Become the prime minister of Australia.
Read moreAlumni Voices: Su Han ’18
From a master’s degree at MIT to founding his own start-up, alum Su Han shares with us his path after NYU Shanghai
Read moreAlumni Voices: Ho Bin Kim '19
From studying Global China Studies and minoring in Computer Science and Finance as an undergraduate to becoming a writer and visual artist, read more on Ho Bin Kim’s creative journey.
Read moreAlumni Voices: Masaki Kagesawa ’20
From proactive college student to production engineer at Meta!
Read moreYou Yiting ’24: I Don’t Want to Run the Rat Race
“Is life, perchance, not a single-track train, but a meandering journey with pauses and diversions?” she mused.
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Gallery
Spring 2026 End-of-Semester Shows
NYU Shanghai ended the semester on a high note with a packed schedule of performances, concerts, and exhibitions.
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