Why Are Online Promotions in China So Complicated?

Video Display

VIdeo Description

Dengfeng Yan, Visiting Associate Professor of Marketing at NYU Shanghai, explains why many online merchants devise promotions in such a complicated way and how computational complexity influences how consumers make purchasing decisions.

Videos

Qiantan new campus construction in progress
Aug 20 2021
Congratulations, Class of 2021!
May 26 2021
Honorary Citizen Jeffrey Lehman Shares Three of his Favorite Spots in Shanghai
Jan 26 2021
NYU Shanghai’s Class of 2020!
Oct 28 2020
Class of 2019 stats in 2 minutes
Oct 11 2020
Class of 2021 stats in 2 minutes
Sep 20 2020
Academic Life at NYU Shanghai
Sep 11 2020
Life Lessons from a 1,000 Year Old Tree
Sep 11 2020
NYU Shanghai's Class of 2024 Moves In!
Aug 11 2020
Thank you, Chancellor Yu!
Jun 2 2020
Congratulations, Class of 2020!
May 29 2020
Digital Learning at NYU Shanghai Spring 2020
Apr 28 2020
One Reason the Class of 2024 Should Choose NYU Shanghai? World Class Teaching and Research
Apr 10 2020
Accounting for the Best of Times, and the Worst of Times
Jan 9 2020
"Credit Risk in a New Era" VINs Fifth Annual Conference
Dec 20 2019

Pages