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  1. Home
  2. Videos
  3. Why Are Online Promotions in China So Complicated?

Why Are Online Promotions in China So Complicated?

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VIdeo Description

Dengfeng Yan, Visiting Associate Professor of Marketing at NYU Shanghai, explains why many online merchants devise promotions in such a complicated way and how computational complexity influences how consumers make purchasing decisions.

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Why Are Online Promotions in China So Complicated?
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The Other Side (Of The Huangpu)
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