Co-opetition (竞合战略)

This 1996 Business Week bestseller by Director for the Program on Creativity + Innovation Adam Brandenburger and Milton Steinbach Professor at the Yale School of Management Barry Nalebuff gets an updated Chinese language edition. Co-opetition offers a theory of value in business. It argues that to create value, people need to act cooperatively. At the same time, in claiming value, there is an inherently competitive element. These two processes are brought together in this book via the notion of “co-opetition” — a fundamental duality at the heart of business.

About the author

Adam Brandenburger is the Director of the Program on Creativity and Innovation, as well as the Area Head of Economics and Global Network Professor at NYU Shanghai. Additionally, he holds the title of J.P. Valles Professor of Business Economics and Strategy at the Leonard N. Stern School of Business at NYU, and is a Distinguished Professor at the Tandon School of Engineering at NYU. He was a professor at Harvard Business School from 1987 to 2002.  He received his B.A., M.Phil., and Ph.D. degrees from the University of Cambridge.  Adam researches in the areas of game theory, information theory, and cognitive science.