Announcing the Appointment of Dr. Yuxin Chen
We are delighted to announce the appointment of Dr. Yuxin Chen, the Polk Bothers Professor in Retailing and Professor of Marketing at the Kellogg School of Management, Northwestern University to the position of Wenliang Wang Distinguished Global Professor of Business at NYU Shanghai (with affiliation with NYU Stern Marketing).
Professor Chen's research has earned him a superb international research reputation and left a distinct mark in the field of marketing strategy. He has made special contributions to understanding the way firms adapt their marketing strategy to changes in business and marketing, and to new information about consumers and the environment. His appointment is particularly exciting since it represents a “coming home” of sorts: Professor Chen had spent more than a decade at Stern before leaving for Kellogg. His appointment at NYU Shanghai will allow him to rejoin the NYU family, renew his ties to Stern, and deepen his professional and personal ties to China, all at the same time.