Rodrigo Zeidan

Professor Zeidan is Professor of Practice of Business and Finance and Chief Sustainability Liaison with NYU at NYU Shanghai. He is also a Visiting Professor at Fundação Dom Cabral, Senior Scholar at the Center for Sustainable Business, NYU Stern, and a columnist at Folha de S. Paulo, Brazil’s leading newspaper.

Professor Zeidan is the author of Economics of Global Business (MIT Press), The General Model of Working Capital Management (Palgrave Macmillan), and five other books.

His more recent research focuses on Sustainable Finance alongside issues in Corporate Finance and Development Economics. He co-created the Sustainability Credit Score System, which may become the standard sustainability rating system globally. Alongside his article in Nature Sustainability, his research has been published in the Journal of Corporate Finance, Harvard Business Review, Journal of Business Ethics, Economic Letters, International Journal of Production Economics, Economic Modelling, Energy Economics, European Journal of Health Economics, Journal of Environmental Management, Journal of Cleaner Production among others. Rodrigo has written extensively for media outlets, including the New York Times, CNN, World Economic Forum, Bloomberg, Americas Quarterly, and Financial Times.

He has significant teaching experience at all levels, from undergraduate to international MBAs in South America, Europe, and Asia. He has taught over 100 courses for undergraduates, 20 courses for post-graduates, and 2000 hours of Executive Education. He combines teaching excellence with skills in top-level research and consulting. Some of the companies he works or has worked with include Kraft Foods, Johnson & Johnson, Santander, Skanska, L’Oreal, RCI Banque, Vale, Queiroz Galvão, Itaú Bank, and Petrobras. One of the works he has supervised created over USD 1 billion of shareholder value for a listed company in Brazil. His consulting jobs include Valuation, M&A, Cash Conversion Cycle Management, Personal Finance, and Trust Funds.

For more information on Professor Zeidan, please visit http://rzeidan.com.

Select Publications

• ZEIDAN, R. (2022): The General Model of Working Capital Management, Palgrave Macmillan.
• ZEIDAN, R. (2022) Why don't asset managers accelerate ESG investing? A sentiment analysis based on 13,000 messages from finance professionals, Business Strategy and the Environment, 31(7), 3028-39.
• ZEIDAN, R., Whelan, T., Van Holt, T. (2020) Existence inductive theory building and coordination failures for less unsustainable beef production, Journal of Cleaner Production, 267, 122137.
• Fedoseeva, S.; ZEIDAN, R. (2018) Renewables inputs' tariffs reduction and impact on European decarbonization, Nature Sustainability, 1, 436-440.
• ZEIDAN, R. (2018): Economics of Global Business, MIT Press.
• Fedoseeva, S.; ZEIDAN, R. (2018) How (a)symmetric is the response of import demand to changes in its determinants? Evidence from European energy imports, Energy Economics, 69(1), 379-394.
• ZEIDAN, R. Galil, K., Shapir, O. (2018) Do ultimate owners follow the pecking order theory? Evidence from Brazil, Quarterly Review of Economics and Finance, 67(2), 45-50.
• ZEIDAN, R.; Shapir, O. (2017) Cash conversion cycle and value-enhancing operations: Theory and evidence for a free lunch, Journal of Corporate Finance, 45(4), 203-19.
• Whelan, T.; Zappa, B.; ZEIDAN, R.; Fishbein, G. (2017) How to Quantify Sustainability's Impact on Your Bottom Line, Harvard Business Review, 9/13.
• ZEIDAN, R.; Boechat, C.; Fleury, A. (2015). Developing a Sustainability Credit Score System. Journal of Business Ethics, 127 (283-296).
• ZEIDAN, R.; Müllner, J. (2015) Firm, Market and Top Management Antecedents of Speculation: Lessons for Corporate Governance, Journal of Multinational Financial Management, 32-33(4) 42-58.

Education

• PhD, Economics
  Federal University of Rio de Janeiro
• MsC, Economics
  Federal University of Rio de Janeiro