Wendy Lim is a global marketing strategist and educator working at the intersection of global brand-building and impactful local execution. Her work focuses on helping companies identify and build the right strategy for their context—whether expanding into new markets, creating brands that travel across cultures, or leveraging AI to rethink how marketing actually works.
With over a decade of experience across APAC, China, and the United States, she has held strategic roles at organizations including Unilever, Rakuten, and Google. Across these roles, she has led brand transformation, digital innovation, and large-scale go-to-market strategies, with a consistent focus on driving both creative impact and commercial results. Her work has been recognized with multiple Cannes Lions nominations.
Today, she works closely with founders and leadership teams through her global advisory practice, shaping brand positioning, market entry strategies, and scalable growth models—particularly in markets where cultural nuance and local insight matter as much as strategy.
In parallel, she serves as Adjunct Professor at New York University Shanghai and the National University of Singapore Business School. In the classroom, she brings real-world decision-making into the learning experience—moving beyond theory to train students to think, decide, and operate like marketers in complex, global environments.
Having lived and worked across multiple countries and speaking several languages, Wendy brings a wide lens on global markets, paired with a strong understanding of local consumer behavior and cultural context. She is particularly interested in what it takes for brands around the world to remain meaningful in an increasingly AI-shaped landscape—and in how Chinese brands are expanding onto the global stage.
She holds an MBA from Harvard Business School and is a frequent speaker at international forums and corporate seminars on global marketing, AI, and how brands scale and adapt across markets today.