NYU Shanghai Instagram “Takeover” Guidelines
The following guidelines are for staff and students who have been invited to “takeover” or post content on behalf of the NYU Shanghai Instagram account: @nyushanghai.
Before starting your takeover, you must sign the Social Media “Takeover” Terms of Agreement.
If you have any questions, please contact University Communications at shanghai.social@nyu.edu
How to Takeover:
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Your first post: Please introduce yourself, your NYU Shanghai affiliation (if you’re a student, include your major!), and what our followers can expect to see during your takeover.
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Provide context: While posting images /video, don’t forget to state where you are and what you are doing.
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Be polite: no offensive language or criticism of another person or company.
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Have fun, be yourself: We want to see the day/week/event from your perspective.
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Hashtags: Please use #nyushanghai whenever possible and any other related hashtags depending on event, (e.g #myfirstweek #orientationweek)
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Instagram Stories: get creative--experiment with video, photo and boomerang, filters and stickers. Please keep posts under 15 clips / day!
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Live on Instagram: Please do not exceed 30 min per livestream.
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Ending your takeover: Wrap up your day with one final farewell clip.
Photos of Others:
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Group photos: Notify anyone pictured that the photos you take might be used on NYU Shanghai social media and check that they are OK with this.
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During company visits: check with the representatives that you are allowed to post photos on social media. Some companies do not allow this or may have restricted areas.
Comments and Direct Messages:
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Respond to comments and questions responsibly and when appropriate but do not feel pressured to do so.
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Pass any questions that you do not know how to answer to shanghai.social@nyu.edu
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Notify us if you receive any comments or direct messages that you feel are inappropriate.