Yuxin Chen

Yuxin Chen (陈宇新)
Dean of Business, Director of NYU Shanghai CBER, Distinguished Global Professor of Business, NYU Shanghai; Global Network Professor, NYU
Office Phone
+86 (21) 20595162

Yuxin Chen is the Dean of Business and Distinguished Global Professor of Business at NYU Shanghai, and holds an affiliated appointment in the Department of Marketing at the NYU Leonard N. Stern School of Business. He is also the director of NYU Shanghai Center for Business Education and Research and the co-director of NYU Shanghai Center for Data Science and Artificial Intelligence.  

Prior to joining NYU Shanghai, Dean Chen was the Polk Brothers Professor in Retailing and Professor of Marketing at the Kellogg School of Management at Northwestern University. He was also previously an Associate Professor of Marketing at NYU Stern.

Dean Chen holds a PhD and an MSBA in Marketing from Washington University in St. Louis and a BS in physics from Fudan University. He also studied in Computer Science department in the Graduate School of Zhejiang University.  

The primary research interests of Dean Chen are in the areas of data-driven marketing, Internet marketing, pricing, retailing, competitive strategies, structural empirical models, Bayesian econometric methods, behavioral economics, and marketing in emerging markets. 

Dean Chen has received Frank M. Bass Award and John D.C. Little Award in 2001, and the Paul E. Green Award in 2012.  He was also a finalist for INFORMS Society for Marketing Science Long Term Impact Award in 2011.  Dean Chen serves as a coeditor of Quarterly Journal of Economics and Management.  He served as a Senior Editor of Marketing Science, Journal of the Production and Operations Management Society (POMS) and Customer Needs and Solutions, and as an Associate Editor of Journal of Marketing Research, Management Science and Quantitative Marketing and Economics. He also was on the editorial board of the Journal of Marketing, International Journal of Research in Marketing, and Journal of Marketing Science


Select Publications

  • Yao Song, Wenbo Wang and Yuxin Chen (2016), “Channel Search and Welfare Implications of Commercial Breaks,” Journal of Marketing Research.
  • Chen, Yuxin and Song Yao (2016), “Sequential Search with Refinement: Model and Application with Click-stream Data,” Management Science.
  • Zhou, Jing, Yundong Tu, Yuxin Chen, and Hansheng W ang (2015), “Estimating Spatial Autocorrelation with Sampled Network Data”, Journal of Business & Economic Statistics.
  • Qian, Yi, Qiang Gong and Yuxin Chen (2015), “Untangling Searchable and Experiential Quality Responses to Counterfeits,” Marketing Science, 34, 4, 522-538.
  • Chen, Yuxin, Pradeep Bhardwaj and Sridhar Balasubramanian (2014), “The Strategic Implications of Switching Costs Under Customized Pricing,” Customer Needs and Solutions, 1, 3, 188–199.



  • PhD, Marketing
    Washington University in St. Louis
  • MS, Business Analytics
    Washington University in St. Louis

Research Interests

  • Data-driven Marketing
  • Internet Marketing
  • Competitive Strategies
  • Structural Empirical Models
  • Bayesian Econometric Methods