Yuxin Chen

Yuxin Chen (陈宇新)
Dean of Business, Director of NYU Shanghai CBER, Distinguished Global Professor of Business, NYU Shanghai
Office Phone
+86 (21) 20595162

Yuxin Chen is the Dean of Business, the Director of the NYU Shanghai Center for Business Education and Research (CBER), and a Distinguished Global Professor of Business at NYU Shanghai. He also has an affiliation with the Marketing Department at the Leonard N. Stern School of Business at NYU. 

Prior to joining NYU Shanghai, Dean Chen was the Polk Brothers Professor in Retailing and Professor of Marketing at the Kellogg School of Management at Northwestern University. He was also previously an Associate Professor of Marketing at NYU Stern.

Dean Chen holds a PhD and an MSBA in Marketing from Washington University in St. Louis and a BS in physics from Fudan University. He also studied in Computer Science department in the Graduate School of Zhejiang University.  

The primary research interests of Dean Chen are in the areas of data-driven marketing, Internet marketing, pricing, retailing, competitive strategies, structural empirical models, Bayesian econometric methods, behavioral economics, and marketing in emerging markets. 

Dean Chen has received Frank M. Bass Award and John D.C. Little Award in 2001, and the Paul E. Green Award in 2012.  He was also a finalist for INFORMS Society for Marketing Science Long Term Impact Award in 2011.  Dean Chen serves as a coeditor of Quarterly Journal of Economics and Management.  He served as a Senior Editor of Marketing Science, Journal of the Production and Operations Management Society (POMS) and Customer Needs and Solutions, and as an Associate Editor of Journal of Marketing Research, Management Science and Quantitative Marketing and Economics. He also was on the editorial board of the Journal of Marketing, International Journal of Research in Marketing, and Journal of Marketing Science

Select Publications

  • Chen, Yuxin, Yue Dai, Zhe Zhang and Kun Zhang (2024), “Managing Multi- Rooming: Why Uniform Price Can Be Optimal for a Monopoly Retailer and Can Be Uniformly Lower,” Management Science, 70, 5, 3102-3122. 
  • Chen, Yuxin and Qihong Liu, (2022), "Signaling Through Advertising When Ad Can be Blocked," Marketing Science, 41, 1, 166-187.
  • Zhang, Qiang, Wenbo Wang, and Yuxin Chen (2020) “Frontiers: In-Consumption Social Listening with Moment-to-Moment Unstructured Data: The Case of Movie Appreciation and Live Comments,” Marketing Science, 39, 2, 285-295. [Authors in reverse alphabetic order]
  • Chen, Yuxin, Oded Koenigsberg and John Z. Zhang (2017), “Pay As You Wish Pricing,” Marketing Science, 36, 5, 780-791.
  • Chen, Yuxin and Song Yao (2016), “Sequential Search with Refinement: Model and Application with Click-stream Data,” Management Science.


  • PhD, Marketing
    Washington University in St. Louis
  • MSBA
    Washington University in St. Louis

Research Interests

  • Data-driven Marketing
  • Internet Marketing
  • Competitive Strategies
  • Structural Empirical Models
  • Bayesian Econometric Methods