Jieru Xie

Vivian Xie
Assistant Professor of Marketing
Email
jx2567@nyu.edu
Room
S805

Vivian (Jieru) Xie is an Assistant Professor of Marketing at NYU Shanghai. She holds a PhD in Marketing from Virginia Tech. Prior to her PhD program, Vivian completed two degrees from Shanghai Jiao Tong University (SJTU)—a Bachelor’s in Business Administration and a Master’s in Marketing.

Vivian aims to conduct research to promote consumer and social welfare. Her primary research focus is to understand how consumers make sustainable decisions. Specifically, she is interested in understanding how different factors affect individuals’ disposal decisions. Her research on sustainability was one of the winners of 2020 ACR-Sheth Dissertation Award. In another stream of research, Vivian focuses on how processing of numerical information—such as those relating to time, product ranking, and distributions—influences judgment and decision making.

This is Vivian’s first academic appointment. Prior to joining NYU Shanghai, Vivian was a PhD candidate at Pamplin College of Business, Virginia Tech.

 

Selected Publications

  • Chaxel, Anne-Sophie, Catherine Wiggins, and Vivian (Jieru) Xie (2018), “The Impact of a Limited Time Perspective on Information Distortion,” Organizational Behavior and Human Decision Processes, 149, 35-46.

 

Education

  • PhD, Marketing
    Virginia Tech

  • Master, Marketing
    Shanghai Jiao Tong University

  • Bachelor, Business Administration
    Shanghai Jiao Tong University

Research Interests

  • Sustainability 
  • Disposal Decisions (e.g., waste behavior, recycling behavior)
  • Numerical Information Processing
  • Judgment and Decision Making