Vivian (Jieru) Xie is an Assistant Professor of Marketing at NYU Shanghai. She holds a PhD in Marketing from Virginia Tech. Prior to her PhD program, Vivian completed two degrees from Shanghai Jiao Tong University (SJTU)—a Bachelor’s in Business Administration and a Master’s in Marketing.
Vivian aims to conduct research to promote consumer and social welfare. Her primary research focus is to understand how consumers make sustainable decisions. Specifically, she is interested in understanding how different factors affect individuals’ disposal decisions. Her research on sustainability was one of the winners of 2020 ACR-Sheth Dissertation Award. In another stream of research, Vivian focuses on how processing of numerical information—such as those relating to time, product ranking, and distributions—influences judgment and decision making.
This is Vivian’s first academic appointment. Prior to joining NYU Shanghai, Vivian was a PhD candidate at Pamplin College of Business, Virginia Tech.
Selected Publications
Chaxel, Anne-Sophie, Catherine Wiggins, and Vivian (Jieru) Xie (2018), “The Impact of a Limited Time Perspective on Information Distortion,” Organizational Behavior and Human Decision Processes, 149, 35-46.
Education
PhD, Marketing
Virginia TechMaster, Marketing
Shanghai Jiao Tong UniversityBachelor, Business Administration
Shanghai Jiao Tong University
- Sustainability
- Disposal Decisions (e.g., waste behavior, recycling behavior)
- Numerical Information Processing
- Judgment and Decision Making