Cindy Chiu is an Adjunct Professor of Organizational Communication at NYU Shanghai. She has spent 20 years in the industry, with her most recent role as Asia Pacific General Manager of Stokke, a Scandinavian premium mom-and-baby brand. Prior to that, she served as Associate Partner at McKinsey & Company, Digital GM at Nike Converse, Senior Director at LEGO Retail, and worked on incubation projects and online business growth across 25 countries at Microsoft headquarters. Her expertise spans new business building, P&L management, and team development.
Under her leadership, the Stokke Greater China business grew 2.5× in four years, with APAC growth at over 30% annually. The LEGO Flagship Store she led won the 2020 Shanghai Experience Store Award and two Asian Dragon Awards — Best Social Media Campaign and Best Campaign of China.
Cindy has lived in the US, China, Jamaica, London, Singapore, and Tokyo, and enjoys music, travel, and MCing live events.
Select Publications
- Cindy Chiu, Todd Guild, Gordon Orr (2015), “Five keys to connecting with China’s wired consumers“, McKinsey Quarterly
- Cindy Chiu, Christ Ip, Ari Silverman (2012), “Understanding social media in China”, McKinsey Quarterly
Education
- MBA
Kellogg Business School, Northwestern University - BBA (Major) and Law (Minor)
National Taiwan University