金融学(商学与市场营销)

要在当今全球商业环境下获得发展,须培养大量的知识技能。现代商务环境要求具备严谨分析问题的能力,提出富有新意并有创造力的解决方案,以及在组织范围内有效工作的能力。要做到这些,就需要了解顾客,了解企业运营文化与科学背景,以及了解企业在竞争激烈的经济环境中取得成功的各种技能。

成功的企业会有效结合劳动力与资本,生产出其价格或质量是顾客渴求购买的商品或服务。在复杂的企业环境中,不同的人往往负责不同领域,比如可划分为业务管理、市场营销和销售、信息系统管理以及财务管理等。有效的商学教育应当让学生全面了解所有这些领域,并有机会对某些领域展开深入探索。

上海纽约大学金融学专业课程,旨在为学生踏入现代全球化商务世界做好全面准备。课程以融入上海纽约大学核心课程的博雅教育为根基,在正式学习该专业以前,学生已经具备数学、批判性思维以及口头和书面表达等一整套基本技能,还将熟悉企业运营文化与科学环境。通过这一专业,学生将:

·       提高对现代全球商业环境及其经济结构的认识;

·       培养经济学和统计学的学科技能;

·       获得会计、金融学、市场营销、经营和组织管理的重点入门知识。

金融学(商学与市场营销)专业帮助学生培养市场营销管理、顾客洞察、品牌管理、定价等方面的知识技能。

Degree Requirements – 2017-18 Bulletin

* = Offered in Fall '18 in Shanghai

BUSINESS CORE
BUSF-SHU 101 Statistics for Business and Economics*  
BUSF-SHU 202 Foundations of Finance* Pre-req: Statistics for Business and Economics (BUSF-SHU 101) & Microeconomics (ECON-SHU 150)
BUSF-SHU 250 Principles of Financial Accounting* Pre-req: Not open to freshmen
ECON-SHU 3 Microeconomics* Pre-req: Calculus (MATH-SHU 121) or Honors Calculus (MATH-SHU 201) or Placement
ECON-SHU 251 Economics of Global Business Pre-req: Microeconomics (ECON-SHU 150)
MARKETING CORE
MKTG-SHU 1-001 Introduction to Marketing* Pre-req: Not open to freshmen
BUSINESS CORE ELECTIVE - Choose Two
BUSF-SHU 142 Information Technology in Business and Society* Pre-req: Business major priority; not open to freshmen
BUSF-SHU 210   Business Analytics Pre-req: Business major priority; A prior Statistics Course (BUSF-SHU 101)
BUSF-SHU 303 Corporate Finance* Pre-req: Foundations of Finance (BUSF-SHU 202)
BUSF-SHU 351 Competitive Advantage from Operations  Pre-req: Business major priority; no freshmen
MGMT-SHU 301 Management and Organizations* Pre-req: Business major priority; no freshmen
MARKETING ELECTIVES - Choose Two
Any 4-credit marketing elective course offered at NYU Shanghai (such as those listed above) or any 3-credit Marketing elective course offered by Stern Marketing Department can be counted as a Marketing elective. Taking two 2-credit Marketing courses will be counted as meeting the requirement of one Marketing elective.
NOTE: For Class of 2020 and beyond,  either MKTG-SHU 9 or MKTG-SHU 2 below must be chosen as one of the two Marketing electives. 
MKTG-SHU 2 Consumer Behavior* Pre-req: Intro to Marketing (MKTG-SHU 1)
MKTG-SHU 3 Advertising Management* Pre-req: Intro to Marketing (MKTG-SHU 1)
MKTG-SHU 9 Research for Customer Insights* Pre-req: Intro to Marketing (MKTG-SHU 1)
MKTG-SHU 57  Digital Marketing* Pre-req: Business major priority; Intro to Marketing(MKTG-SHU 1) or Instructor Permission
MKTG-SHU 200 Strategic Marketing in China: Live Project and Case Studies* Pre-req: Intro to Marketing (MKTG-SHU 1); Junior/Senior Standing
MKTG-SHU 57 Design Thinking*  
NON-MARKETING ELECTIVES - Choose Two
Accounting
Operations
Information system
BUSF-SHU 200E Topics in Business: Network Analytics Pre-req: Introduction to Computer Programing; Calculus; and Statistics
Management
BUSF-SHU 225 Negotiation and Consensus Building*  
BUSF-SHU 232 Entrepreneurship Explored*  
BUSF-SHU 65 Organization Communication & Its Social Context* Pre-req: Business major priority; no freshmen
BUSF-SHU 220J Ethical Decision Making and Leadership*  
Finance 
BUSF-SHU 222A Risk Management in Financial Instructions: Market Risk* Pre-req: Foundations of Finance (BUSF-SHU 202)
BUSF-SHU 222B Risk Management in Financial Instructions: Credit Risk* Pre-req: Foundations of Finance (BUSF-SHU 202)
BUSF-SHU 304 Futures and Options* Pre-req: Foundations of Finance (BUSF-SHU 202)
BUSF-SHU 308 Hedge Fund Strategies* Pre-req: Corporate Finance( BUSF-SHU 303)
Others
BUSF-SHU 997 Business Independent Study* Pre-req: Permission of the Academic Discipline; see Albert for details
BUSF-SHU 3 Business Honors Seminar* Pre-req: Senior standing; must be selected by the business program
SOCS-SHU 241 Cultures of Business and Work*  
BUSF-SHU 211 Design Thinking*  
BUSF-SHU 309 Financial Statement Analysis* Pre-req: Foundations of Finance (BUSF-SHU 202)
CHINA BUSINESS STUDIES COURSE: 4 Credits 
BUSF-SHU 200D Business Consulting in China* Pre-req: Management and Organizations (MGMT-SHU 301) and/or Intro to Marketing (MKTG-SHU 1), or upon approval by the instructor; require Junior or Senior standing
BUSF- SHU 3 Business Honors Seminar* (3 Credits) Satisfies China Business Studies, depending on the individual topic
BUSF-SHU 286 Chinese Financial Markets* Pre-req: Foundations ( BUSF-SHU 202) of Finance or Principles of Finance
BUSF-SHU 288 Doing Business in China* Pre-req: Business Majors; Senior Standing
OPTIONAL: “Finance Track”
BUSF-SHU 303 Corporate Finance* Can be double-counted as a Business Core Elective.
Two Finance Elective Courses See list here.
Recommended Fall 2018 Courses

Recommended Courses in Fall 2018 for Freshmen

  • Global Perspectives Society
  • Core (Calculus)
  • Core class
  • EAP/Chinese

Recommended Courses in Fall 2018 for Sophomores

  • Perspectives on the Humanities
  • Principles of Financial Accounting
  • Foundations of Finance/Introduction to Marketing
  • Core//Chinese/General Elective
Faculty Mentor

Prof. Raymond Ro Email: raymond.ro@nyu.edu | Profile

Minor in Business
Required Courses
BUSF-SHU 101 Statistics for Business and Economics
BUSF-SHU 250 Principles of Financial Accounting
ECON-SHU 2 Principles of Microeconomics
ECON-SHU 251 Economics of Global Business (Students can take Intro to Macro and Intermediate Macro to substitute EGB)
MATH-SHU 121 Calculus
Choose One Elective Course (Please note that the business minor elective list below is complete, no courses outside of the list will be approved.)
BUSF-SHU 142 Information Technology in Business and Society
BUSF-SHU 202 Foundations of Finance
BUSF-SHU 210 Business Analytics
BUSF-SHU 303 Corporate Finance
BUSF-SHU 351 Competitive Advantage from Operations
MGMT-SHU 301 Management and Organizations
MKTG-SHU 1 Introduction to Marketing
Economics majors must complete two of the additional courses listed below to complete the minor within the double counting limits.
BUSF-SHU 142 Information Technology in Business and Society
BUSF-SHU 202 Foundations of Finance
BUSF-SHU 210 Business Analytics
BUSF-SHU 351 Competitive Advantage from Operations
MGMT-SHU 301 Management and Organizations
MKTG-SHU 1 Introduction to Marketing