数字媒体技术(交互媒体与商学)

介绍

交互媒体与商学(IMB)专业是创新与商业通过新兴媒体技术得以交汇之处。它教授创新理念如何与技术、创造力和商业原则相结合,以产生可行的产品、服务和体验。

今天的社会要求现在的毕业生具备广泛的跨学科知识和技能,特别是能够将创造性、定量和人文理解相结合的能力。交互媒体与商学(IMB)的学生将面临想象和实施互动产品和服务的挑战,这些产品和服务无畏地探索最新可能的媒体、技术和通信方式。 IMB专业的学生还需要全面思考他们的工作对社会的影响以及商业价值,无论是涉及软件还是硬件、虚拟还是物理、产品还是实验。

IMB专业欢迎各种形式的创新创业兴趣 - 无论是大型组织或创业公司,无论是营利性或非营利性机构 - 以带来颠覆性变革并创造积极的社会影响。

IMB的学生将通过实施创造性的解决方案来找到实际的商业问题,从而获得设计和建构的思维模式并获得经验,以便为在全球各种组织的职业生涯或未来学习之旅做好充分准备。

课程

IMB的学生将在世界上最具活力的经济体之一 - 中国的世界商业和媒体之都 - 上海开始学习之旅。以IMB为专业或是辅修IMB的学生将学习独特的交互媒体与商学基础课程,例如介绍创新理论、早期商业概念、创意编码和用户体验设计的《APP实验室》。对于这些学生的第二类新兴媒体基础课程,IMB学生将从涉及交互设计、电子、计算和数字制作的《交互实验室》,涵盖包括成像、音频、视频和Web开发的数字媒体制作方法的《通信实验室》,或旨在为学生提供新媒体艺术的强大理论和历史背景的《什么是新媒体?》的课程之中选择。

其商学基础课程包括《全球商业经济学》,它使学生能够系统地了解国际商业环境,包括宏观经济理论,以及国际贸易和金融的作用。第二个基础课程《财务会计原理》帮助学生评估企业的现状,并评估其可能的未来前景。

学生还可以从商业、新兴媒体、艺术和设计、人文科学、社会科学和物理科学以及计算和数据等学科中选择一系列灵活的核心课程和选修课程。学生还有独特的机会去从事课程作业并获得其它全球商业和媒体资本的实践经验,尤其是在纽约、特拉维夫、伦敦和柏林。IMB专业学生通过综合研究和实践方法完成Capstone Studio课程,制作自己的互动项目和商业计划。

在大四的时候,IMB专业的学生将在他们的大四学年中完成为期一年的Capstone Studio课程,他们会把在专业课程中获得的知识和技能倾注于要设计的产品和其商业计划之上。在秋季,他们将经由指导进行背景研究以识别产品的机会、需求和工具,并构建和测试初始原型以探索和确定其最终产品的基本原理。一旦建立,他们将在春季学期期间继续开发其它原型以最终推出完整的产品。

Degree Requirements – 2019-20 Bulletin

Total: 64 credits

* = required 

The requirements below are from the online version of the 2018-2019 bulletin. Note that the online version has some updates not in the printed version so you should consult the online version.
 
The below courses are not an exhaustive list and only include existing Shanghai courses. More Shanghai courses will be created in future semesters. To search for courses in the Global Network which fulfill this requirement, click here.
 
When studying away, students are only allowed to take 12 Interactive Media credits outside of Shanghai to apply towards the major. There are no limits to the number of Business credits that can be taken outside of Shanghai. If you have any questions or would like to petition to take additional credits beyond 12 Interactive Media credits outside of Shanghai, contact Director of IMB Christian Grewell at christian@nyu.edu.
 
Emerging Media Foundation Courses: 8 credits
Choose 2 of the 4 courses:
INTM-SHU 110 Application Lab         4 credits

INTM-SHU 120

Communications Lab          4 credits
INTM-SHU 101 Interaction Lab         4 credits      
INTM-SHU 205 What is New Media         4 credits
Business Foundation Courses: 8 credits
ECON-SHU 250 Principles of Financial Accounting*                4 credits
BUSF-SHU 251 Economics of Global Business*                4 credits
Business Flexible Core Courses: 8 credits
Choose any 2 from the following (sophomore standing required):
BUSF-SHU 210 Business Analytics              4 credits
BUSF-SHU 351 Operations Management               4 credits
MGMT-SHU 301 Management and Organizations              4 credits      
MKTG-SHU 1 Introduction to Marketing              4 credits
BUSF-SHU 142 Information Technology in Business and Society              4 credits
BUSF-SHU 202 Foundations of Finance              4 credits
Elective Courses: 32 credits

BUSINESS ELECTIVES (12 credits required, any Business core or elective):

Sample Courses:​

BUSF-SHU 311 New Venture Strategy                4 credits
BUSF-SHU 142 Information Technology in Business and Society                 4 credits

MKTG-SH 110

Branding and Innovation                4 credits

IMA/B REQUIRED ELECTIVES (20 credits required):

Sample Courses:​

INTM-SHU 226 Artificial Intelligence Arts               4 credits
INTM-SHU 232 Critical Data and Visualization                4 credits             
IMBX-SHU 211 Design Thinking               4 credits
IMBX-SHU 100 Topics: Life Design; Financial Technology               4 credits             
CCST-SHU 132 Creativity Considered               4 credits             

A current list of courses is available at: https://shanghai.nyu.edu/ima-electives

   Capstone Studio: 8 credits

 Coming soon

Important Notes:

  • IMB majors are subject to the general degree requirements of NYU Shanghai. They must complete 128 total credits with a cumulative grade point average of at least 2.0.
  • IMB majors would not be able to double major in either Business & Finance, Business & Marketing, or Interactive Media Arts.
  • The required Business & Finance and Business & Marketing course, Foundations of Finance, is optional for IMB majors. Students wishing to take Foundations of Finance must fulfill these prerequisites: Calculus, Microeconomics, and Statistics for Business and Economics.
  • Microeconomics and Statistics for Business and Economics can be counted as Business electives for IMB majors.
  • Existing students who have already fulfilled both existing IMA foundation requirements could substitute one of them for the IMB Interactive Media foundation requirement Application Lab.
  • If an IMB major takes a third Interactive Media foundation course it can be counted as an elective. "Communications Lab" would count under the New Media & Entertainment category and "Interaction Lab" would count under the New Interfaces & Physical Computing category.
  • If an IMA major takes Application Lab, it can be counted as an elective under the Business of Emerging Media category.
  • When studying away, students are only allowed to take 12 Interactive Media credits outside of Shanghai to apply towards the major. There are no limits to the number of Business credits that can be taken outside of Shanghai. 
Recommended Fall 2019 Courses

Recommended Courses in Fall 2019 for Freshmen 

  1. Writing as Enquiry
  2. Chinese or EAP
  3. If you haven't taken Interaction Lab or Communications Lab yet, take one of these. 
  4. Core or General Elective

 

Recommended Courses in Fall 2019 for Sophomores

  1. If you haven't taken Interaction Lab or Communications Lab yet, try to take both or at least one of these. 
  2. Application Lab or IMA Elective
  3. Business core
  4. Chinese or core
Faculty Mentor

Prof. Christian Grewell Office: Room 950 / 1025 | Email: christian@nyu.edu | Profile

Minor Requirements - 24 credits
Business Required Core Courses: 8 credits
ECON-SHU 250 Principles of Financial Accounting* 4 credits
BUSF-SHU 251 Economics of Global Business 4 credits
Interactive Media Foundation Courses: 8 credits
INTM-SHU 110 Application Lab* 4 credits

INTM-SHU 120

OR​ INTM-SHU 101 

OR INTM-SHU 205

Communications Lab* 

OR Interaction Lab

OR​ What is New Media*

4 credits
Business Elective Course(s): 4 credits
Any Business core, elective or IMA Business of Emerging Media course(s)
Interactive Media Elective Course(s): 4 credits
Any IMA elective(s)
IMB Electives
IMBX-SHU 101T Life Design* 4 credits
IMBX-SHU 102T Global Experience Design* 4 credits