严登峰 (Dengfeng Yan)

严登峰
严登峰
上海纽约大学市场营销学副教授;纽约大学全球特聘副教授
Email
dy27@nyu.edu
Room
1328

      严登峰现任上海纽约大学市场营销学副教授,纽约大学全球特聘副教授。加入上海纽约大学前,严教授曾任德州大学圣安东尼奥分校市场营销学长聘制副教授,和香港科技大学访问助理教授(2016 年春季)。

      严登峰教授的研究领域包括消费者如何处理包括价格和属性规格在内的数字信息,以及心理距离如何影响消费者的判断与偏好。其研究成果发表于《消费者研究期刊》(Journal of Consumer Research)、《市场营销研究期刊》(Journal of Marketing Research)、《消费者心理学期刊》(Journal of Consumer Psychology)、《性格与社会心理学期刊》(Journal of Personality and Social Psychology)等国际顶级期刊。严教授目前是《消费者研究期刊》(Journal of Consumer Research)及《消费者心理学期刊》(Journal of Consumer Psychology)编委会成员。

 

代表性论著

  • Yan, Dengfeng (2019), “Subtraction or Division: Evaluability Moderates Reliance on Absolute Differences Versus Relative Differences in Numerical Comparisons,” Journal of Consumer Research (forthcoming)
  • Yan, Dengfeng and Jorge Pena-Marin (2017), “Round Off the Bargaining: The Effects of Offer Roundness on Willingness to Accept,” Journal of Consumer Research, 44 (2), 381-395.
  • Yan, Dengfeng, Jaideep Sengupta, and Jiewen Hong (2016), “Why Does Psychological Distance Influence Construal Level? The Role of Processing Modes,” Journal of Consumer Research, 43 (4), 598-613.
  • Yan, Dengfeng (2016), “Numbers Are Gendered: The Role of Numerical Precision,” Journal of Consumer Research, 43 (2): 303-316.
  • Yan, Dengfeng and Alex S. Tsang (2016), “Spoiler Effect Misforecasted: Underlying Mechanism and Boundary Conditions,” Journal of Consumer Psychology, 26 (1), 81-90.
  • Yan, Dengfeng (2014), “Future Events Are Far Away: Exploring the Distance-On-Distance Effect,” Journal of Personality and Social Psychology, 106 (4), 514-525.
  • Yan, Dengfeng and A. V. Muthukrishnan (2014), “Killing Hope with Good Intention: Effects of Consolation Prizes on Preferences for Lottery Promotions,” Journal of Marketing Research, 51 (2), 198-204.

 

教育背景

  • 香港科技大学 市场营销学博士学位
  • 香港浸会大学 市场营销学硕士学位

研究兴趣

  • 数量信息处理
  • 心理距离

任教课程

  • Consumer Behavior
  • Research for Customer Insights
  • Digital Marketing