Yuxin Chen is the Distinguished Global Professor of Business at NYU Shanghai. He also holds an affiliated appointment in the Department of Marketing at the NYU Leonard N. Stern School of Business. He was the Polk Brothers Professor in Retailing and professor of marketing at the Kellogg School of Management at Northwestern University. He holds a PhD and an MSBA in marketing from Washington University in St. Louis and a BS in physics from Fudan University. He has published extensively and been appointed as the editor-in-chief for several top academic journals in marketing and management.
Research interests: competitive strategies, data-driven marketing, Internet marketing, pricing, retailing, structural empirical models, Bayesian econometric methods, and behavioural economics.