Creativity + Innovation Talk

Finding Your True North: How to Find Your Purpose, Stay on the Path, and Make a Profit
Yiying Lu
Date & Time
Tuesday, March 7, 2017 - 19:00 to 20:30
102, 1555 Century Avenue, Pudong New Area, Shanghai

In this talk, Yiying Lu, Creator Director at 500 Startups, will share her personal stories and thought processes about how she crafts her life purpose, stays on the path while facing challenges, and hacks and hustles her way to make profits.  Yiying will take the audience on a journey into the exciting reality of becoming and being a successful creator in the world of business.

Yiying Lu is an award-winning cross-culture artist & designer with more than 10 years of experience in the creative realm. Yiying was named a "Top 10 Emerging Leader in Innovation" in the Microsoft Next 100 series.

Her projects have been featured in many publications, including The New York Times, Forbes,The Atlantic, NBC News, TIME, CNN, BBC, San Francisco Chronicle, TechCrunch, Mashable,The Huffington Post and so on. Her clients include Disney, PepsiCo, Microsoft, Twitter, Sony, Expedia, Maybelline NY and so on.

Yiying currently leads creative direction at 500 Startups, the world's most active venture capital firm and startup accelerator. She is also a creative advisor Adobe.

Introduction and moderation by Adam Brandenburger, Distinguished NYU Professor and Faculty Director of the NYU Shanghai Program on Creativity + Innovation.

Location & Details

To our visitors

  • RSVP may be required for this event.  Please check event details
  • Visitors will need to present a photo ID at the entrance
  • There is no public parking on campus
  • Entrance only through the South Lobby (1555 Century Avenue) 
  • Taxi card


Metro: Century Avenue Station, Metro Lines 2/4/6/9 Exit 6 in location B

Bus: Century Avenue at Pudian Road, Bus Lines 169/987