Interactive Media and Business

Interactive media is a vital element of the modern business world. Both established corporations and start-ups conduct increasing portions of their business through apps, websites, social media, and other forms of emerging media. The application of interactive media is driving many new business models, companies, and consumer trends. The present business climate and job market demands that recent graduates come equipped with broad interdisciplinary knowledge, skills and abilities.

IMB majors will graduate well prepared for careers and leadership roles in media and business environments, through exposure to business and media theory, and through integrated and hands-on application of new business and interactive media practices, in one of the world’s business and media capitals, Shanghai. IMB students will also elect to pursue additional coursework in other global business and media capitals, especially New York and London.

 

Faculty Mentor

matt-ima

Prof. Matthew Belanger

Office: Room 948 | Email: matthew.belanger@nyu.edu | Profile

 


 Recommended Courses in Spring 2018 for Freshmen 

Writing as Inquiry
Chinese or EAP
If you haven't taken Interaction Lab or Communications Lab yet, take one of these. 
IMA Business of Emerging Media course OR IMA Elective OR Business Flexible Core Course

Recommended Courses in Spring 2018 for Sophomores

If you haven't taken Interaction Lab or Communications Lab yet, try to take both or at least one of these. 
Economics of Global Business
Principles of Financial Accounting
Chinese or EAP


Degree Requirements

Total: 64 credits

* = offered in Spring ’18 in Shanghai

Business Required Core Courses: 8 credits
ECON-SHU 251 Economics of Global Business* 4 credits
BUSF-SHU 250 Principles of Financial Accounting* 4 credits
Interactive Media Foundation Courses: 8 credits
Application Lab 4 credits
INTM-SHU 120 Communications Lab* or INTM-SHU 101 Interaction Lab* 4 credits
Business Flexible Core Courses: 8 credits
Choose 2 from the following (sophomore standing required):
  • BUSF-SHU 210 Business Analytics* (4 credits) Pre-req: Statistics for Business and Economics
  • BUSF-SHU 351 Competitive Advantage from Operations (4 credits)
  • MGMT-SHU 301 Management and Organizations* (4 credits)
  • MKTG-SHU 1 Introduction to Marketing* (4 credits)
  • BUSF-SHU 142 Information Technology in Business and Society* (4 credits)
  • BUSF-SHU 202 Foundations of Finance* (4 credits) Pre-reqs: Calculus, Microeconomics, and Statistics for Business and Economics
Business Elective Courses: 12 credits
Any Business core, elective or IMA Business of Emerging Media courses
Interactive Media Elective Courses: 24 credits
  • One course from the Seminar category (4 credits)
  • 20 credits of electives from at least 4 of the following categories:
    • Art & Design
    • Business of Emerging Media
    • Computation & Data
    • New Interfaces & Physical Computing
    • New Media & Entertainment
Capstone Studio (4 credits)

Important Notes:

  • IMB majors are subject to the general degree requirements of NYU Shanghai. They must complete 128 total credits with a cumulative grade point average of at least 2.0.
  • IMB majors would not be able to double major in either Business & Finance, Business & Marketing, or Interactive Media Arts.
  • The required Business & Finance and Business & Marketing course, Foundations of Finance, is optional for IMB majors. Students wishing to take Foundations of Finance must fulfill these prerequisites: Calculus, Microeconomics, and Statistics for Business and Economics.
  • Microeconomics and Statistics for Business and Economics can be counted as Business electives for IMB majors.
  • Existing students who have already fulfilled both existing IMA foundation requirements could substitute one of them for the IMB Interactive Media foundation requirement Application Lab.
  • If an IMB major takes a third Interactive Media foundation course it can be counted as an elective. "Communications Lab" would count under the New Media & Entertainment category and "Interaction Lab" would count under the New Interfaces & Physical Computing category.
  • If an IMA major takes Application Lab, it can be counted as an elective under the Business of Emerging Media category.

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Minor Requirements - 24 credits

Business Required Core Courses: 8 credits
ECON-SHU 251 Economics of Global Business* 4 credits
BUSF-SHU 250 Principles of Financial Accounting* 4 credits
Interactive Media Foundation Courses: 8 credits
Application Lab 4 credits
INTM-SHU 120 Communications Lab* or INTM-SHU 101 Interaction Lab* 4 credits
Business Elective Course(s): 4 credits
Any Business core, elective or IMA Business of Emerging Media course(s)
Interactive Media Elective Course(s): 4 credits
Any IMA elective(s)

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