Theresa Loo

Theresa Loo
Assistant Professor of Practice in Marketing

Theresa Loo is an Assistant Professor of Practice in Marketing at NYU Shanghai. She is also a Visiting Scholar at East China Normal University. She holds a PhD from Manchester Business School.

Dr. Loo is a veteran in the marketing and communication industries, where she has worked in advertising and consumer research in the UK, China and Hong Kong.  Before joining NYU Shanghai, she was the Chief Knowledge Officer of Ogilvy & Mather China, where she was responsible for thought leadership, marketing research and consumer insights. She is passionate about sharing her knowledge with students and she teaches in undergraduate and MBA programs at key universities in Shanghai and Beijing on a part-time basis. Professor Loo is also a faculty member at Center for Business Education and Research. For more information about the center, please visit​



  • PhD, Marketing
    Manchester Business School
  • MBA, Rotman School of Management
    University of Toronto

Research Interests

  • Branding
  • Youth Culture

Courses Taught

  • Advertising Management
  • Consumer Behavior
  • Global Marketing Strategy
  • Research for Customer Insights
  • Strategic Marketing in China: Live Projects and Case Studies