Cindy Chiu

Cindy Chiu (邱心怡)
Adjunct Professor of Organizational Communication
Office Phone
+86 (21) 20595095

Cindy Chiu is an Adjunct Professor of Organizational Communication at NYU Shanghai. She has spent the past 20 years working in the industry—eleven years with McKinsey & Company, five years with the LEGO Group, two years with Microsoft, and one year with Nike. She is experienced in new business building, Profit & Loss management, and team development. Under Cindy’s leadership, the LEGO Flagship Store won the “2020 Shanghai Experience Store Award” and “Asian Dragon Award” as Best Social Media Campaign and Best Campaign of China.

Cindy enjoys experiencing different cultures. She has lived in the US, China, Jamaica, London, Singapore, and Tokyo. She enjoys music, travel, and being an MC.  

Select Publications

  • Cindy Chiu, Todd Guild, Gordon Orr (2015), “Five keys to connecting with China’s wired consumers“, McKinsey Quarterly
  • Cindy Chiu, Christ Ip, Ari Silverman (2012), “Understanding social media in China”, McKinsey Quarterly


  • MBA
    Kellogg Business School, Northwestern University 
  • BBA
    National Taiwan University